Fiona Simpson

Enterprise Leader UKI @ Amazon Web Services (AWS) | Customer Obsessed

Bio

With over 20 years dedication to the tech industry, as a dynamic sales director and visionary strategist I thrive on driving transformative initiatives and fostering excellence within teams. At Amazon Web Services, I’m committed to exceeding customer expectations through a clear strategy and a customer-obsessed approach. My mission aligns with AWS’s innovative culture, as we empower our clients with cutting-edge AI/ML solutions, driving transformative change across industries.

Since joining AWS as Head of Commercial NI, I’ve been instrumental in establishing new markets resulting in outstanding results in UK&I sales. My focus on AI and machine learning has enabled us to deliver unparalleled value to our customers. As an industry thought leader, I’ve had the privilege of sharing insights and inspiring audiences through audiences through keynote addresses and public engagements. My journey has been defined by a relentless pursuit of innovation, market expansion and client relationship nurturing, through strategies grounded in industry-leading knowledge and practices.